Mascara – Department Store vs Drug Store


Anyone who knows me, knows that I LOVE makeup! And I don’t discriminate when it comes to brands or pricing. Okay wait – I lied.  I used to think that the best makeup was only department store and high-end brands.  Basically, I had “the more expensive, the better it is” mentality.  However, I am happy to say that I don’t necessarily believe that anymore-with the exception of skin and foundation products.  My momma always told me to spend easily when it comes to skin and hair and that has always stuck with me.

I want to dedicate this post to one of my “can’t leave home without it” products: Mascara.  Not to toot my own horn, but I do have naturally long eyelashes (thanks ‘rents) and am always asked if they are real or fake and what mascara I use.

I have to say that my favorite mascara of all time is the Lancome Definicil, but they run about $27.00 each and I go through them fairly quickly, about once a month.  So I realized I should find some other alternatives.  Here’s where the good news comes in – my new favorites have been drugstore brands that are less than $7.00 each!  Score! I can get about four for the price of one Lancome mascara. For the longest time, I used the Maybelline Volum’ Express.  It gave me the volume I wanted, and the curved brush made it easy to apply, because you don’t have to keep using your wrists to change up the angles for application.

Recently, I find myself obsessed with the L’Oreal Luminous Mascara in Carbon Black (make sure you don’t get the Waterproof one).   This is what the package claims:

“Uniquely formulated to resist clumping, soften lashes, and build lashes to five times their natural thickness. Patented Volume maximizing brush thickens lashes evenly and smoothly, leaving them soft with virtually no flakes, smudges or clumps. Exclusive carbon black pigments provide up to 2x the intensity of classic L’Oreal shade.”

Final Verdict

Completely TRUE! This mascara gives my lashes crazy volume!  If I feel like going for the “lashes for days” look, I use the L’Oreal Telescopic for extra length.  Or better yet, when I want a  more intense look, I layer the two mascaras together for the ultimate “spider” look.

Quick Tip 

Alternate mascaras every few months.  Why? Well, for the same reason that you change out your shampoo every few months.  Using the same shampoo for a lengthy period of time doesn’t give the amazing effect it did when you first started using the product. I have found that that concept applies to mascara as well because my lashes get used to them and don’t give the “ultimate” look that they originally had when I first started. So…Change it up! Change is good for you!



  • Maybelline Volum’ Express the falsies in blackest black-love the curved wand applicator and adds lots of volume
  • L’Oreal Voluminous mascara in carbon black-love the thickness and the soft bristles on the applicator
  • L’Oreal Telescopic mascara in carbon black-Long, thin, flexible brush that coats each lash while separating
  • Lancome Definicils high definition mascara-nice and creamy formula that doesn’t feel dry and provides extends lashes out
  • Lancome Hypnose Drama Waterproof– creates volume and intensity
  • Mac Zoom Lash Mascara-intensely dark mascara that gives a good amount of length to lashes

Not So Favorites:

  • Clinique -mascara formula is very light and sheer
  • Dior-Diorshow – heavy scent and makes lashes stick together
  • Bobby Brown– takes forever to dry and smears easily



5 comments on Mascara – Department Store vs Drug Store

  1. Rouga
    April 8, 2013 at 8:41 pm (10 years ago)

    I love /& use all the mascaras you put on here! Except for Mac (only bc I’ve never tried it tho I’m sure it’s great.) love this post. I’m gonna pin it on Pinterest I know a lot of girls will love it too 😉

    • Kimiya
      April 8, 2013 at 9:34 pm (10 years ago)

      Thank you so much Rouga! Appreciate the support and “pinning” it!

  2. Nazaneen M
    April 9, 2013 at 2:28 am (10 years ago)

    I haven’t tried a lot of these but I’m glad you put this list up! I love the scent of the Diorshow but it dried out after a month!!!! Definitely too clumpy for my taste too! Thank you!

    • Kimiya
      April 9, 2013 at 2:50 am (10 years ago)

      Thanks Nazaneen joon! TRY THEM FOR SURE – I promise you will be hooked! Appreciate the love!

  3. Donna Keissami
    April 10, 2013 at 7:59 pm (10 years ago)

    I ALWAYS take your mascara advice! Your lashes are already long and full, but seriously, you know your mascara! I love how you use department store brands as well as OTC ones. Thanks for breaking everything down so clearly and easily! Keep posting please…


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